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What is online marketing?

The concept, idea and definition of online marketing is used often in the same meaning as web marketing, web promotion, internet promotion, web optimization or internet marketing. Professional online marketing contains all marketing activities who can take place via the internet as
  1. methods of "search engine optimization" (SEO) and "search engine marketing" (SEM),
  2. pop-up- or banner ads on other websites,
  3. email-marketing in the internet,
  4. paid or sponsored links in search engines (e.g. Google Adwords or Yahoo! Sponsored Search),
  5. article marketing in free article directories and
  6. internet affiliate marketing (partner programs) with commission methods like Pay per Click (PPC), Cost per Click (CPC), Cost per Order (CPO), Cost per action (CPA) or Cost per Lead (CPL).

"Just adding a link back to product details page inside the checkout process reduces abandonment, placing a thumbnail image of product inside the basket can increase conversion by as much as 10%." Bryan & Jeff Eisenberg

Typical website KPIs (Key Performance Indicators) include:
  1. number of visitors per day
  2. number of pageviews per visitor


  1. amount of time each visitor spends on the website
  2. bounce rate
  3. percentage of visitors who follow a specific path or perform a specific action (making a purchase, filling out a lead form, viewing a certain piece of content)
  4. percentage of returning visitors or repeat customers
Polls
Key performance indicators are always quantifiable, which means they can be used to make objective analyses and judgements. Because KPIs are measurements taken at a specific moment in time, they can also be used to chart progress over time and to make forecasts.

Additional KPIs that are specific to the exact goals of your website should also be selected and monitored. For example, if you are running a pay-per-click campaign, you will need to know how conversions match up between different traffic sources, so this must be monitored and calculated as well. If one of your website's goals is for the visitor to fill out a form, this event must also be recorded as a website-specific KPI.

By defining an extended set of KPIs, it is possible to conduct scientific traffic experiments to determine the optimal set of circumstances (both on and off your website) under which your website best meets the goals you set for it. Analyzing different sets of KPIs is something like adjusting the lenses on a microscope to zero in on specific areas of interest. This level of analysis is increasingly becoming more commonplace and necessary, especially for websites in highly competitive markets.

Internet marketing or Email marketing: Which is better?

Terms are assigned as new technology and new forms of marketing emerge. For example, the chronological list below demonstrates this theory on marketing method terminologies.
  1. Grassroots marketing - door to door salesmen, local posters/print media
  2. Broadcast marketing - radio, then television
  3. MLM (Multi-level marketing) - Avon is a good example
  4. Direct marketing - aggressive, unsolicited; telemarketing, infomercials, HSN, event shows
  5. Digital marketing - digital billboards, video games, internet, digital devices, voice broadcasts, etc.
  6. Online/internet marketing - using organic strategies; SEO/SEM, search marketing, social media; may include some PPC or CPC with SEO
  7. Email advertisement - using extraneous paid online methods and email marketing
  8. SMS marketing services - mobile software apps, mobile websites and communications, SMS; still developing.

If you examine the two methods based upon the last meaning introduced for Email marketing, the question is better phrased not as which is better, but which is more appropriate. Internet marketing is absolutely crucial to any business website or e-commerce site, for creating awareness, visibility and traffic flow. e-Marketing (Email marketing) can be used in several steps, for example: offer users an opt-in for a subscribed mailing list (usually with the promise of some value for the user), and then follow up with a series of applicable strategies.

This method can also be effective; email marketing can be micro-targeted, and establish trust and brand loyalty through useful emailed content, without the costs associated with other marketing methods. However, email marketing is not appropriate for all situations. The same is true for banner advertising, display ads, video ads and other forms of e-Marketing. The combination of internet marketing and Email marketing however, has the potential to create a powerful campaign with highly lucrative results.


Marketing made easy

 

Relationship Marketing

  1. How to create a banner in html?
  2. What is online marketing?
  3. What is Adsense?
    1. Google adsense
    2. Adsense earnings
    3. Adsense tips
  4. Email marketing and social media
    1. Email marketing and social media integration
    2. Email marketing vs social media
  5. PPC budget
    1. Low budget marketing - I'm sure you had thoughts of managing a dream account.
    2. Home based business advertising
  6. How to promote CPA offers?
  7. Video marketing statistics
 
  1. What is Relationship Marketing?
    This is a marketing strategy designed to achieve long-term relationships with customers.
  2. Its Benefits
    If done well, benefits include increased customer retention.
  3. Customer Satisfaction
    The income of all commercial enterprises is derived from the payments received for the products and services to its external customers.
  4. Customer Retention
    Measure of how well customer STAYS and STAYS ENGAGED with the organization OR with specific products and services.
  5. Satisfaction & Retention - which is more important?
  6. Marketing Stages
    There are many different names given to these stages, depending on the type of business.
  7. Why relationship marketing?
    Helping a company during a slowing economy.


Social bookmarking submission service

Socializer
FREE service to make updating your social networks a snap!
Polls
Getting a like or an upvote gives positive reinforcement to what you are doing. It makes you want to do more of that. Social voting websites are central to the current online business model of providing quality products and contents; it is how :
  1. ...good content rises to the top
  2. ...incorrect content falls to the bottom
  3. ...users who consistently provide useful content accrue reputation and are granted more privileges on those social voting sites

One such website is Blokube. It's only through voting that a class of editors emerge to help run and govern the Blokube site. Voting is how site leadership forms there.

The below article is also a how-to, that discusses in detail - how you can use the #1 social media marketing tool Get Free Followers, to get on top of Blokube! This tool also helps boost your online revenue - using the Blokube voting system. Read the how-to to know more on this.

  1. Blokube
    Are you on Blokube yet? It is a relatively new social network for bloggers and marketers - growing at a reasonable rate and it is a healthy sized community for discovering and being discovered. Blokube voting system is a huge motivator for bloggers as the goal is always to get your own content to the front page.
  2. Delicious Bookmarks
    Delicious, formerly known as Del.icio.us, is an online bookmarking destination where users can save bookmarked sites on a personal account. It is more than just a bookmark site - it's a social bookmarking submission service, which means there's also a focus on sharing along with storing.

The first thing to do is create account on Delicious. Once you have your profile, you'll need to start looking for connections. Of course, you won't make your bookmarks private. You will share them with your connections, so more people will get informed about the content at your site. Target your audience and connect with as many users as possible.

That's where you can use the FREE social bookmarking submission services of Get Free Followers to get yourself up and running on Delicious. See the above how-to article for more on this.

It's best not to limit your activities on submitting your own pages. Of course you'll do that, but don't forget that a respected member of the community also votes for other web pages. It's really important that, Get Free Followers rewards you with some bucks for submitting other's content on Delicious. The above how-to article shows you how they do it.

  1. Karma exchange
    Share me takes this concept of Karma Point to the new level - where you can actually redeem your Karma point earned here - with the Get Free Followers coins system.

Here is one more trick - that you should get to know. There's an all new social bookmarking submission service - that is pretty interesting now-a-days - for it's amazing features: Share me. One such handy trick is - you can actually make some money by submitting articles / voting or commenting on existing articles in Share me.

Pure Money Making.net has plenty of SMM / SEO tools (check the tools section). You can convert the points gained on these tools to Get Free Followers coins and vice-versa. Those coins can be converted to REAL money there - check their how-to articles on how to do this.

Among all the tools, Pure Money Making.net considers this social bookmarking submission service as the most important - that's why the conversion ratio of Share me's Karma to Get Free Followers coins is much much higher than the other tools. See the article posted on Share me above to find out the details on this.

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Image SEO

  1. Stumbleupon Followers
    Having been a member of Stumbleupon since the beginning of time it seems, As an active member, lots of users then decided to give Get Free Followers a try. It was indeed the decision of their lifetime!
  2. Stumbleupon marketing
    In 2011, Forbes published findings that Stumbleupon had surpassed even Facebook as a source of social media traffic in the United States. Get Free Followers is the 1st in the world to provide you such a service!
  3. Reddit SEO
    Drive FREE traffic to your site. Get to the Front Page of Reddit. Engage with your target audience!
    1. How to get Upvotes on Reddit?
    2. Reddit Karma
      If someone has lots of karma - either link or comment - that means that user has contributed popular content to the site.
    3. Post on Reddit
 
  1. Design Float
  2. Design Shovel
    Design Shovel is a place to find the top rated web design/development, digital art, traditional art and graphic design articles published online. Get Free Followers helps you get into their ratings FREE!
  3. VK photos
    If you are a photographer or graphic artist - looking to market your creations, you'll be glad to add Get Free Followers to tour arsenal. Yes - VK, sometimes referred to as the "Russian Facebook," - can now be used to fullfill your marketing requirements and photo SEO!
  4. How to increase Likes on Facebook Photo?
  5. Make money with Instagram Likes
  6. Get paid to Pin on Pinterest
  7. How to get more Repins on Pinterest?
  8. How to get Retweets?
    One way to get search engine exposure is - post your photos to Twitter - with some good message of course. Then use Get Free Followers to boost Retweets on those.
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