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Email marketing and social media

Email marketing and social mediaSocial media with email marketing, eh? An advanced look at a survey from StrongMail revealed that 1st focus of increased email marketing budgets in 2012 was on growing traffic to social media channels. At 48%, promoting engagement and traffic to a brand's Facebook, Twitter and other social pages edged out such email marketing staples as batch promotional (44%), newsletter (39%), as well as one-to-one lifecycle marketing programs (35%).

You're probably thinking, "Oh, my gosh – I've finally ventured out onto social media and getting the hang of it, and now you're suggesting I give email more effort too?" And maybe... "Email – It's sooo 1990s. If I communicate with my contacts through one avenue, won't they think I'm bugging if I reach out on another?"

Full details of the survey, including areas of increased and decreased budget across all marketing programs, have also been published. However, this early insight into the findings highlighted the complementary relationship between email marketing and social media.



As businesses build out their social media marketing strategies and begin to lure customers and prospects with engaging content, they are relying on email to increase membership and participation in these channels. And rightfully so. Email remains an extremely effective channel for driving awareness with a highly targeted audience and prompting them to action.
Many people think it's a matter of social media versus email marketing – Like they should choose one or the other. But it's really a matter of combining social media and email marketing strategy. Some email marketing numbers to get you excited:
  1. 40% of B2B marketers rated the leads generated by email marketing (house list) as high quality. (Software Advice Survey)
  2. A mere 2% of marketers rated leads generated from email marketing as 'high cost,' representing the lowest cost channel. (Software Advice Survey)
  3. 7 in 10 people say they had made use of a coupon or discount they had learned about through a marketing email in the prior week (35%) or month (33%). (2012 Blue Kangaroo Survey on Marketing Emails)
  4. 58% people say receiving discounts and special offers was the top reason for subscribing to emails from businesses or non-profits. (Chadwick Martin Bailey, 2012)

Even if you base your conclusions on the cost of leads alone, it is to your advantage to embrace email marketing and social media. Considering today's trends, optimally you would use them together.

Facebook, Twitter and other social media sites already rely on email to keep their members informed of recent activity within their social networks, with the end goal of getting them to click through and drive more traffic to their sites. Brands can use email marketing and social media together in a similar way to increase traffic by informing customers of relevant new content on their social media channels. By targeting valued social media content to customers based on preference and purchase data, brands can build trusted relationships that are the core of any successful social media effort.

Of course email can also play a critical role in alerting members to a brand's social media sites in the first place. Integrating banner ads promoting corporate social media pages into existing email programs is an easy first step. For a more targeted effort, services provided by Fliptop or Rapleaf can identify which members of an email list are active on which social networks, thereby enabling marketers to send standalone campaigns to get them to like, follow or otherwise interact with the brand on those pages.

The email marketing and social media relationship is bi-directional. Brands can use their social media sites to promote signing up for regular email marketing communications. Additionally, as discussed in a recent post on Monetizing Social Media, consumer social media activity also presents email marketers with a wealth of data for improving targeting. Whether leveraging data from customers who "like" you on Facebook or analyzing brand sentiment on Twitter, brands can increase their knowledge of customers' preferences to fine-tune future communications.

2013 will be a big year for social media marketing, and email will be one of the core tools that marketers use to make those efforts successful.


Marketing made easy

 

Relationship Marketing

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    1. Google adsense
    2. Adsense earnings
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  4. Email marketing and social media
    1. Email marketing and social media integration
    2. Email marketing vs social media
  5. PPC budget
    1. Low budget marketing - I'm sure you had thoughts of managing a dream account.
    2. Home based business advertising
  6. How to promote CPA offers?
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  1. What is Relationship Marketing?
    This is a marketing strategy designed to achieve long-term relationships with customers.
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    If done well, benefits include increased customer retention.
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    The income of all commercial enterprises is derived from the payments received for the products and services to its external customers.
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  6. Marketing Stages
    There are many different names given to these stages, depending on the type of business.
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    Helping a company during a slowing economy.


Social bookmarking submission service

Socializer
FREE service to make updating your social networks a snap!
Polls
Getting a like or an upvote gives positive reinforcement to what you are doing. It makes you want to do more of that. Social voting websites are central to the current online business model of providing quality products and contents; it is how :
  1. ...good content rises to the top
  2. ...incorrect content falls to the bottom
  3. ...users who consistently provide useful content accrue reputation and are granted more privileges on those social voting sites

One such website is Blokube. It's only through voting that a class of editors emerge to help run and govern the Blokube site. Voting is how site leadership forms there.

The below article is also a how-to, that discusses in detail - how you can use the #1 social media marketing tool Get Free Followers, to get on top of Blokube! This tool also helps boost your online revenue - using the Blokube voting system. Read the how-to to know more on this.

  1. Blokube
    Are you on Blokube yet? It is a relatively new social network for bloggers and marketers - growing at a reasonable rate and it is a healthy sized community for discovering and being discovered. Blokube voting system is a huge motivator for bloggers as the goal is always to get your own content to the front page.
  2. Delicious Bookmarks
    Delicious, formerly known as Del.icio.us, is an online bookmarking destination where users can save bookmarked sites on a personal account. It is more than just a bookmark site - it's a social bookmarking submission service, which means there's also a focus on sharing along with storing.

The first thing to do is create account on Delicious. Once you have your profile, you'll need to start looking for connections. Of course, you won't make your bookmarks private. You will share them with your connections, so more people will get informed about the content at your site. Target your audience and connect with as many users as possible.

That's where you can use the FREE social bookmarking submission services of Get Free Followers to get yourself up and running on Delicious. See the above how-to article for more on this.

It's best not to limit your activities on submitting your own pages. Of course you'll do that, but don't forget that a respected member of the community also votes for other web pages. It's really important that, Get Free Followers rewards you with some bucks for submitting other's content on Delicious. The above how-to article shows you how they do it.

  1. Karma exchange
    Share me takes this concept of Karma Point to the new level - where you can actually redeem your Karma point earned here - with the Get Free Followers coins system.

Here is one more trick - that you should get to know. There's an all new social bookmarking submission service - that is pretty interesting now-a-days - for it's amazing features: Share me. One such handy trick is - you can actually make some money by submitting articles / voting or commenting on existing articles in Share me.

Pure Money Making.net has plenty of SMM / SEO tools (check the tools section). You can convert the points gained on these tools to Get Free Followers coins and vice-versa. Those coins can be converted to REAL money there - check their how-to articles on how to do this.

Among all the tools, Pure Money Making.net considers this social bookmarking submission service as the most important - that's why the conversion ratio of Share me's Karma to Get Free Followers coins is much much higher than the other tools. See the article posted on Share me above to find out the details on this.

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    Design Shovel is a place to find the top rated web design/development, digital art, traditional art and graphic design articles published online. Get Free Followers helps you get into their ratings FREE!
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    If you are a photographer or graphic artist - looking to market your creations, you'll be glad to add Get Free Followers to tour arsenal. Yes - VK, sometimes referred to as the "Russian Facebook," - can now be used to fullfill your marketing requirements and photo SEO!
  4. How to increase Likes on Facebook Photo?
  5. Make money with Instagram Likes
  6. Get paid to Pin on Pinterest
  7. How to get more Repins on Pinterest?
  8. How to get Retweets?
    One way to get search engine exposure is - post your photos to Twitter - with some good message of course. Then use Get Free Followers to boost Retweets on those.
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