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Email marketing vs social media

What is better for finding and keeping customers for your local business, email or social media marketing? Although email traces its history all the way back to the university system in the late 1960s, it wasn't until the early 1990s that this simple way of communicating literally changed our lives. Honestly, I'm not here to tell you which is better, but to tell you the real answer is you need both.

62 vs. 60. Young adults are just as likely to check their email as their Facebook account on a typical day; older adults still favor email. Let's state the obvious: Social Media is a great medium for communicating and building relationships with your fans. However, because of it's popularity, a downside to social media is that content posted can often get buried and/or overlooked by fans. This is why the classic practice of email marketing remains the best tool for maintaining a relationship with your fans. Just as snail mail was eventually superseded by faxes for the highest priority communications in the 1980s, email marketing vs social media came roaring into popular use in the 1990s as a way to communicate with others in the fastest way possible.

Suddenly, two or more people could almost instantly pose questions to others, share information (or jokes) and seek consensus on almost any topic. In fact, email was so transformative in the business and personal sphere that it sparked its own set of problems - including spam and the "information overload" that occurred when people could over-share anything at the touch of a button.

Today, in the age of Twitter, Facebook, texting and numerous other information-sharing tools, email may seem quaint. Some people believe email gets lost in the glitz and glamor of other types of information delivery, but in reality, it remains one of the most important ways to share information effectively, in part because of the powerful tools that can be used in conjunction with it.

Organizations that use email to communicate with their respective audiences also have several tangible ways to gauge how successful their communications are. They can track delivery (or bounce) rates; monitor "open" rates, test subject line and from line variants against each other, and finally, definitively see whether or not recipients took action in response to the email blast, such as visiting a web site, signing up for a program or simply clicking through to another forum such as Facebook to learn more.

By being able to tightly control who receives specific information (such as by neighborhood, in the case of city or county organizations, for instance), senders can greatly increase the chance that their emails will be welcome to recipients. Recipients who want email marketing vs social media communications on various subjects are receptive to these messages because of their immediacy and relevance to their lives.

There are many benefits to email marketing vs social media including the easiness of creating and maintaining a mailing list, it's low cost and cheaper than other forms of direct marketing, campaigns are easy to track and have a measurable ROI, and it lets you push your message rather than pull. Not to mention, 94% of online users read/send emails, compared to the 61% who use social media.

Using email as part of an integrated communications plan that also includes other social media marketing remains central to a powerful, cost-effective communications strategy that delivers information to users in the way that's most efficient for them. Finally, when it comes to features, social media doesn't compare with email marketing. With email marketing you can create lists, import contacts, track opt-ins and opt-outs, segment by demographics, create HTML templates, setup autoresponders for when there are new sign-ups, and measure your ROI by tracking CTR, bounces, opens, and conversions. Social media is very limited when it comes to really targeting and tracking your campaign.

So, how do you grow your list with social media? Each social site has its own technique. You can build a tab on Facebook with an opt-in form or setup a promotion that captures emails. On Twitter, you have 140 characters to push someone to your website or landing page. Try creating a video on YouTube, it gives the personal touch, they see you and like you. It might just set the hook to real them in to your landing page.

In every opt-in case the goal is to give something back. Give something of value, a video series of information, a report, a newsletter, 20% off your next visit. Whatever you can think of make it something your followers can relate to. Just think of social media as talking to the pretty girl at the party and getting her phone number is like opting-in to your email list.

Marketing made easy


Relationship Marketing

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  3. What is Adsense?
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  4. Email marketing and social media
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    2. Email marketing vs social media
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    There are many different names given to these stages, depending on the type of business.
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    Helping a company during a slowing economy.

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FREE service to make updating your social networks a snap!
Getting a like or an upvote gives positive reinforcement to what you are doing. It makes you want to do more of that. Social voting websites are central to the current online business model of providing quality products and contents; it is how :
  1. ...good content rises to the top
  2. ...incorrect content falls to the bottom
  3. ...users who consistently provide useful content accrue reputation and are granted more privileges on those social voting sites

One such website is Blokube. It's only through voting that a class of editors emerge to help run and govern the Blokube site. Voting is how site leadership forms there.

The below article is also a how-to, that discusses in detail - how you can use the #1 social media marketing tool Get Free Followers, to get on top of Blokube! This tool also helps boost your online revenue - using the Blokube voting system. Read the how-to to know more on this.

  1. Blokube
    Are you on Blokube yet? It is a relatively new social network for bloggers and marketers - growing at a reasonable rate and it is a healthy sized community for discovering and being discovered. Blokube voting system is a huge motivator for bloggers as the goal is always to get your own content to the front page.
  2. Delicious Bookmarks
    Delicious, formerly known as, is an online bookmarking destination where users can save bookmarked sites on a personal account. It is more than just a bookmark site - it's a social bookmarking submission service, which means there's also a focus on sharing along with storing.

The first thing to do is create account on Delicious. Once you have your profile, you'll need to start looking for connections. Of course, you won't make your bookmarks private. You will share them with your connections, so more people will get informed about the content at your site. Target your audience and connect with as many users as possible.

That's where you can use the FREE social bookmarking submission services of Get Free Followers to get yourself up and running on Delicious. See the above how-to article for more on this.

It's best not to limit your activities on submitting your own pages. Of course you'll do that, but don't forget that a respected member of the community also votes for other web pages. It's really important that, Get Free Followers rewards you with some bucks for submitting other's content on Delicious. The above how-to article shows you how they do it.

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Here is one more trick - that you should get to know. There's an all new social bookmarking submission service - that is pretty interesting now-a-days - for it's amazing features: Share me. One such handy trick is - you can actually make some money by submitting articles / voting or commenting on existing articles in Share me.

Pure Money has plenty of SMM / SEO tools (check the tools section). You can convert the points gained on these tools to Get Free Followers coins and vice-versa. Those coins can be converted to REAL money there - check their how-to articles on how to do this.

Among all the tools, Pure Money considers this social bookmarking submission service as the most important - that's why the conversion ratio of Share me's Karma to Get Free Followers coins is much much higher than the other tools. See the article posted on Share me above to find out the details on this.

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