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PPC budget

PPC accounts come in many different shapes and sizes, and your account strategy should adapt to the amount of PPC budget you have to work with. With marketers turning to PPC advertising, paid search space is becoming competitive. More brands are fighting for top ad positions. Because your competitors are bidding on some of the same keywords as you are, this could result in price war. Keywords which once cost few cents a click now can cost more. This isn't a problem if you have a large PPC budget. But it's limited, you need to keep an eye on your account spend.

So how do you stick to your budget and still get the most out of your PPC ads? For this we'll guide you step-by-step to calculating a profitable PPC budget. The guide (tailored for Google AdWords), is broken down into 3 sections:
  1. Research tools
  2. Numbers you need to know
  3. Step-by-step calculation

Research tools

The first thing to do is research keywords that relate to your business offering and determine on average how much it will cost to bring a visitor to your website. You can find a number of keyword research tools online. Since we're calculating an AdWords PPC budget, start with Google's Keyword Tool. Once you have a solid list of relevant keywords, use the Google Traffic Estimator to get an idea of how much a click will cost on average.


A quick walkthrough of the Traffic Estimator:
  1. Step 1: Select your location, language and network
  2. Step 2: Enter your keyword(s)
  3. Step 3: Enter your Max CPC (the maximum cost you are willing to pay per click)

Set the Max CPC where the average ad position falls between 1.5 and 3.0. If you set your average CPC too high, Google could provide an estimate for a click in position 1, which might not be necessary for your business.

Numbers you need to know

  1. Website conversion rate

    : The percentage of visitors to your website who take an action you consider valuable to your business. Popular actions include a visitor signing up for a newsletter, buying something or filling out your Contact Us form. A Digital Marketing firm can provide insight on this metric if you don't know. Let's assume 1 out of every 10 visitors to your website fills out the Contact Us form. Your website's conversion rate is 10%. Impressive...must be that great content!!
  2. Average closing rate from leads

    : The percentage of leads that turn into a sale. Let's assume 1 in every 4 leads turns into a sale. Your average closing rate is 25%. Equally as impressive!!

Step-by-step calculation

Let's assume the Traffic Estimator projected a $5 average CPC.

Cost per visitor (Average CPC): $5


We determined your website converts at 10%.

1 lead / 10 visitors = 10% conversion rate


Since you will still have to pay for the 10 visitors, it will cost $50 per lead.

$5 per visit x 10 visitors = $50 per lead


Let's assume your sales team has the capacity to handle 100 leads per month. Your online advertising PPC budget should be $5,000 per month.

100 leads x $50 per lead = $5,000 PPC budget


Now that you have your PPC budget, plug in your average closing rate and calculate how many leads you could turn into sales.

100 leads @ 25% closing rate = 25 sales


Finally, calculate how much revenue you could make. Let's assume each sale is worth $1,000.

$1,000 x 25 sales = $25,000 in revenue


Marketing made easy

 

Relationship Marketing

  1. How to create a banner in html?
  2. What is online marketing?
  3. What is Adsense?
    1. Google adsense
    2. Adsense earnings
    3. Adsense tips
  4. Email marketing and social media
    1. Email marketing and social media integration
    2. Email marketing vs social media
  5. PPC budget
    1. Low budget marketing - I'm sure you had thoughts of managing a dream account.
    2. Home based business advertising
  6. How to promote CPA offers?
  7. Video marketing statistics
 
  1. What is Relationship Marketing?
    This is a marketing strategy designed to achieve long-term relationships with customers.
  2. Its Benefits
    If done well, benefits include increased customer retention.
  3. Customer Satisfaction
    The income of all commercial enterprises is derived from the payments received for the products and services to its external customers.
  4. Customer Retention
    Measure of how well customer STAYS and STAYS ENGAGED with the organization OR with specific products and services.
  5. Satisfaction & Retention - which is more important?
  6. Marketing Stages
    There are many different names given to these stages, depending on the type of business.
  7. Why relationship marketing?
    Helping a company during a slowing economy.


Social bookmarking submission service

Socializer
FREE service to make updating your social networks a snap!
Polls
Getting a like or an upvote gives positive reinforcement to what you are doing. It makes you want to do more of that. Social voting websites are central to the current online business model of providing quality products and contents; it is how :
  1. ...good content rises to the top
  2. ...incorrect content falls to the bottom
  3. ...users who consistently provide useful content accrue reputation and are granted more privileges on those social voting sites

One such website is Blokube. It's only through voting that a class of editors emerge to help run and govern the Blokube site. Voting is how site leadership forms there.

The below article is also a how-to, that discusses in detail - how you can use the #1 social media marketing tool Get Free Followers, to get on top of Blokube! This tool also helps boost your online revenue - using the Blokube voting system. Read the how-to to know more on this.

  1. Blokube
    Are you on Blokube yet? It is a relatively new social network for bloggers and marketers - growing at a reasonable rate and it is a healthy sized community for discovering and being discovered. Blokube voting system is a huge motivator for bloggers as the goal is always to get your own content to the front page.
  2. Delicious Bookmarks
    Delicious, formerly known as Del.icio.us, is an online bookmarking destination where users can save bookmarked sites on a personal account. It is more than just a bookmark site - it's a social bookmarking submission service, which means there's also a focus on sharing along with storing.

The first thing to do is create account on Delicious. Once you have your profile, you'll need to start looking for connections. Of course, you won't make your bookmarks private. You will share them with your connections, so more people will get informed about the content at your site. Target your audience and connect with as many users as possible.

That's where you can use the FREE social bookmarking submission services of Get Free Followers to get yourself up and running on Delicious. See the above how-to article for more on this.

It's best not to limit your activities on submitting your own pages. Of course you'll do that, but don't forget that a respected member of the community also votes for other web pages. It's really important that, Get Free Followers rewards you with some bucks for submitting other's content on Delicious. The above how-to article shows you how they do it.

  1. Karma exchange
    Share me takes this concept of Karma Point to the new level - where you can actually redeem your Karma point earned here - with the Get Free Followers coins system.

Here is one more trick - that you should get to know. There's an all new social bookmarking submission service - that is pretty interesting now-a-days - for it's amazing features: Share me. One such handy trick is - you can actually make some money by submitting articles / voting or commenting on existing articles in Share me.

Pure Money Making.net has plenty of SMM / SEO tools (check the tools section). You can convert the points gained on these tools to Get Free Followers coins and vice-versa. Those coins can be converted to REAL money there - check their how-to articles on how to do this.

Among all the tools, Pure Money Making.net considers this social bookmarking submission service as the most important - that's why the conversion ratio of Share me's Karma to Get Free Followers coins is much much higher than the other tools. See the article posted on Share me above to find out the details on this.

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Image SEO

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    In 2011, Forbes published findings that Stumbleupon had surpassed even Facebook as a source of social media traffic in the United States. Get Free Followers is the 1st in the world to provide you such a service!
  3. Reddit SEO
    Drive FREE traffic to your site. Get to the Front Page of Reddit. Engage with your target audience!
    1. How to get Upvotes on Reddit?
    2. Reddit Karma
      If someone has lots of karma - either link or comment - that means that user has contributed popular content to the site.
    3. Post on Reddit
 
  1. Design Float
  2. Design Shovel
    Design Shovel is a place to find the top rated web design/development, digital art, traditional art and graphic design articles published online. Get Free Followers helps you get into their ratings FREE!
  3. VK photos
    If you are a photographer or graphic artist - looking to market your creations, you'll be glad to add Get Free Followers to tour arsenal. Yes - VK, sometimes referred to as the "Russian Facebook," - can now be used to fullfill your marketing requirements and photo SEO!
  4. How to increase Likes on Facebook Photo?
  5. Make money with Instagram Likes
  6. Get paid to Pin on Pinterest
  7. How to get more Repins on Pinterest?
  8. How to get Retweets?
    One way to get search engine exposure is - post your photos to Twitter - with some good message of course. Then use Get Free Followers to boost Retweets on those.
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