Many companies will set multiple sales goals. You might have some for social followers, email subscribers, lead generation, total revenue, etc. Having many sales goals is great, however, your marketing budget may not allow you to attain each goal so it's important to put them in order of importance.
This is a very brief look at sales goals, you should have a lot more thought about why you are marketing and what you would like to attain. Above all, you must find a way to track the sales goals you set out to achieve. Here are three common ways to track goals for PPC, which we will examine.