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Campaign management

Campaign management
  1. Do your research
    The 1st problem small business owners make with campaign management is that they target the wrong keywords. Having detailed information with respect to conversion rates, local competition and the cost of the words will prevent you from making a poor investment. Plus, don't go for big-ticket keywords that have a higher payout. Chances are, competition will be too high. On the other hand, if you have a solid website that's already performing well with respect to SEO and has a well-designed landing page, it wouldn't hurt to see what happens. All in all, it's imperative that beginners to PPC keep their options open. Experiment with the market instead of putting all your eggs in one basket.


Polls
  1. Set a budget and stick to it
    Getting carried away is another all too common rookie mistake in CPC campaign management. Don't expect to make a high return on investment off the bat; the only true way to learn CPC campaign management is to get your hands dirty, and this often comes at an expense. Alas, the more you learn about how the process works and what is working for your business, the more revenue you will be able to generate down the road.
  2. Track the campaign every step of the way
    Pay per click experts know that it takes diligence and persistence to be successful. This is not a set and forget type of plan, but it can be if you hire a professional firm to manage the CPC campaign for you.

A tracking service will allow you to:
  1. Check how effective clicks are and adjust campaigns accordingly:
    1. See which keywords and search terms bring more visitors
    2. Learn which advertising copy is most effective
    3. Know which source/ search engine brings the best results: At the right price per click (cost acquisition per customer)
    4. Determine conversion rate and set goals
  2. Accountability: Make sure you are getting what you pay for
    1. Source of traffic: Country, etc
    2. How long do they stay, how many pages viewed? Average number of page views from one search engine might be lower than another

We cannot stress how important it is to actively manage your CPC campaigns. Update your keywords, campaigns, vendors, and bids as frequently as possible, as your budget allows.

What can a tracking system tell you about the quality of your traffic?
  1. Low quality traffic may overload your server(s), spike your traffic & frustrate you. More importantly it is a waste of time, money, and resources. It will create false expectations. A tracking system will tell you if / why your traffic is low quality.
  2. Does it come from a country which is not your market? For example a place where most people do not have credit cards or are not interested in buying real estate in Canada, because they live in China.
  3. Do the visitors land on your homepage and leave without clicking any further? Visit duration is an important statistic in CPC campaign management which tells you if people are interested in your site. How many pages do the visitors look at?
  4. Are the visitors presented with a link to your site when they search for a related keyword or search term? This is called phrase matching. The worst-case scenario is when your link is presented randomly, or as a pop-up.

Pay Per Click internet marketing

Marketing Techniques

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  2. PPC marketing services
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  3. Effective Pay Per Click
    First of all, let's talk about the type of advertiser who needs an effective Pay Per Click campaign...
  4. History of Pay Per Click
  5. Keyword contextual targeting
  6. CPC campaign
    1. Campaign management
    2. Campaign tracking
    3. Sales goals
    4. Pay Per Click statistics
    5. PPC secrets
      I'm giving you some PPC secrets that industry professionals already know but majority of PPC campaigns do NOT use.
  7. PPC search engines
  1. Things you should always take into consideration when trying to market your site are: people that you are trying to reach. Also the methods that you will use in your plan to be successful.

    Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and brand awareness. The 10 best ways to promote your site on the web today are :

    1. Affiliate Marketing
    2. Application Marketing
    3. Web banner
    4. Contextual advertising
    5. Relationship Marketing
    6. Email advertisement
    7. SMS marketing services
    8. Pay Per Click internet marketing
    9. Social Media
    10. Online video marketing
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