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Pay Per Click optimization

Every day millions of people tell Google and other search engines exactly what they want. Search engine advertisers can use these Pay Per Click optimization methodologies to take full advantage of this behavior. Maximize the effectiveness of PPC search and contextual campaigns using a variety of means, including data analysis and improving upon current campaigns. Follow the Pay Per Click optimization tips below:
  1. Define Your Goal


    What is it you want your PPC campaign to do for you? Before you can optimize you need to decide what you want to get out of your campaign. Hopefully your goal is related to generating more business, if not, it must be nice to have cash to burn.

    You want more traffic to your site, to deliver a branding message, or to generate more sales, leads, downloads, conversions etc.? Your goal is going to determine how you use the techniques below to optimize your campaign.
  2. Keywords


    Be prepared to get ruthless with your keywords. You don't have time or money to waste on keywords that aren't performing. A good rule of thumb is to give your keywords a minimum of 200 impressions before you do anything. If after receiving 200 impressions a keyword has less than 1% CTR, delete it. For any keywords that are over 1% you'll want to assign a keyword specific bid, or look to expand on it, which I’ll discuss below. If a keyword is barely over the 1% CTR, lean towards deleting it.


  1. Be ruthless when deleting keywords and keep in mind that it's good to have only high traffic and quality keywords in your campaign, even if you only have a small amount of keywords. With PPC, being number 1 doesn't mean you're the best. So, set your bids accordingly and aim for position 3 or 4. Try to find your campaign's "sweet spot", where you are paying the least per click, earning the most, and still receiving a decent amount of traffic. Keep in mind that the keywords you avoid are also very important. Add negative keywords by reviewing the search terms report and add any keywords that are unrelated to your campaign.
  1. Ad Text


    No need to reinvent the wheel, just add variations. When optimizing ad text use the same rule as keywords. Allow for 200 impressions per ad text and delete ad text that has a CTR below 1%. If none of your ad text creatives have a 1% CTR then you'll need to create a variation of the best performing one and try a completely new ad text creative.

    Remember, don't reinvent the wheel, just try variations. Try testing title case, display URL variations (www.yourdomain.com, YourDomain.com, www.YourDomain.com, YourDomain.com/Keyword), switch up your call to action, or swap description line 1 with line 2. But, try to build on what works. Each ad group should have 2-3 ad text variations at all times.
  2. Display Network


    If you haven't separated display and search traffic, do it now! These two traffic sources act and perform very differently, and you need to keep them separate in order to optimize properly. In order to optimize for display all you need to do is review your ad text (see above) and remove any undesirable sources of traffic.

    With display network ad text and banner creatives aim for high CTR and constantly optimize by adding variations and new creatives. Keep things fresh! Review your automatic and managed placements and remove sources that don't hit the 1% CTR, don't convert, or are just undesirable.
  1. Landing Pages


    Your landing pages are the one part of your campaign that you have 100% control of. They also make or break your campaign's success. If you can increase your landing page conversion rate by even 1%, how would that affect your campaign's success? Not testing landing page variations? It's time to start, even if it's just a simple A-B split testing. There are a number cost effective tools and services you can use. Start with A/B testing and consider Multi variate split testing in the future.

    Track any landing page test by ad group, you'll be surprised at how different landing pages perform with different ad groups. If you have the traffic you can get more granular and target by keyword or site. Once you find some successes continue to refine and increase conversion rates by testing slight variations, and again, build on what works.
  2. Campaign Expansion


    Expand on what works! After a full review of your campaign you'll know what keywords, creatives, and niches within your campaign work. Now take that information and expand on it. Group your best performing keywords together in a new campaign or ad group, sort them by themes or niches, try new keyword match types, and use your best ad text creatives.

    Take the top performing sites and put them in a new ad group. If you've found a site that works well, check to see if there are more placements available on the site. Then dominate that placement. Create new landing pages that are customized for the niches, ad groups, keywords, and sites that work. When you are expanding your keywords and sites be careful to pause the keywords or sites in their old ad groups to avoid competing with yourself.

Pay Per Click internet marketing

Marketing Techniques

  1. Pay Per Click optimization
  2. PPC marketing services
    1. Adsense vs YPN
    2. Adsense vs Chitika
  3. Effective Pay Per Click
    First of all, let's talk about the type of advertiser who needs an effective Pay Per Click campaign...
  4. History of Pay Per Click
  5. Keyword contextual targeting
  6. CPC campaign
    1. Campaign management
    2. Campaign tracking
    3. Sales goals
    4. Pay Per Click statistics
    5. PPC secrets
      I'm giving you some PPC secrets that industry professionals already know but majority of PPC campaigns do NOT use.
  7. PPC search engines
  1. Things you should always take into consideration when trying to market your site are: people that you are trying to reach. Also the methods that you will use in your plan to be successful.

    Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and brand awareness. The 10 best ways to promote your site on the web today are :

    1. Affiliate Marketing
    2. Application Marketing
    3. Web banner
    4. Contextual advertising
    5. Relationship Marketing
    6. Email advertisement
    7. SMS marketing services
    8. Pay Per Click internet marketing
    9. Social Media
    10. Online video marketing
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