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PPC search engines

Position your company on the first page of major PPC search engines when persons are actively searching for products or services you offer! PPC search engines are one of the best ways to get your business noticed and advertise yourself. If you are in a hurry to get your site noticed in major search engines around the world, PPC search engines offer a nice solution. It will take a while (usually a few months) before most major search engines have indexed a new site, and PPC search engines can therefore be a suitable start to attract searchers for a new website, before it's fully indexed and searchable in all the major search engines.

It takes time and knowledge to achieve top rankings in major search engines, and this is why PPC search engines are becoming more and more popular. With them, you pick the keywords suitable for your site, the ones you need to attract the right type of visitors to your site. You then set a rate that you are willing to pay for each click on the keywords that you have selected. The search results are ordered after the highest bid on the searched keyword, and as an advertiser you only need to pay if the searcher clicks on your link.
  1. Nonperforming keywords: Continued performance management
  2. Opportunity keywords: Identification of new relevant keywords
  3. Negative keywords: Block irrelevant searches
  4. Simple A-B split testing: Test keyword match types


  1. Cheap business investment: PPC search engines allow you to quickly test a business model without needing to fully invest in the idea.
  2. Fast feedback loops: PPC search engines provide fast feedback loops. Google AdWords accounts can be online in less than 5 minutes and providing you customers in less than 10.
  3. Extreme targeting: You get to target exactly what search phrases you are interested in. You also can target location and time of day with some engines.
  4. ROI tracking: Many PPC search engines include free tracking software with their ads. In addition many third party software vendors. You can track every cent you spend.
  5. User initiates commerce: Like other forms of search engine marketing it is still the user who initiates the commerce.
  6. The huge advantage of PPC search engines is that you pay only when someone actually visits your site.

Weighing the options, it usually turns out that the larger PPC search engines more than justify their click prices. Some of them offer tools such as:
  1. Geotargeting
  2. Tracking
  3. Google AdWords offers bid price based on click through rate (saves money for good ads)
  4. More reliable traffic
  5. Faster feedback loops
  6. Easier account management
  7. Usually less worries about fraud

There are hundreds of PPC search engines on the Internet, but most of them have no traffic at all, and will be of no benefit to you, whilst others can bring you tons of traffic. The PPC search engines provider with most searches is without question Google trough their adwords system. Few other popular choices include:

  1. 7Search
  2. Yahoo! Advertising Solutions
  3. AdCenter
  4. Lycos Insight
  5. ASK Listings
  6. Pulse360
  7. Findology
  9. ABCSearch
  10. Miva Merchant
  11. Ah Ha

Pay Per Click internet marketing

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  1. Things you should always take into consideration when trying to market your site are: people that you are trying to reach. Also the methods that you will use in your plan to be successful.

    Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and brand awareness. The 10 best ways to promote your site on the web today are :

    1. Affiliate Marketing
    2. Application Marketing
    3. Web banner
    4. Contextual advertising
    5. Relationship Marketing
    6. Email advertisement
    7. SMS marketing services
    8. Pay Per Click internet marketing
    9. Social Media
    10. Online video marketing
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