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Campaign tracking

Do you know how well your campaign is performing? Are you making money? PPC advertising is based on keyword selection. The entire internet advertising market revolves around choosing the correct search terms and keywords. Well managed PPC advertising using campaign tracking will bring traffic that achieves your goal, or 'desired outcome', whether it is to publicise an event or sell goods and services.

Quality is more important than quantity.

'Quality' traffic refers to traffic that is well-targeted. This means that the visitors:
  1. are looking for what you are advertising
  2. enter the site and look around
  3. complete a transaction or become a lead (i.e. convert)
  4. come from countries and regions that you are interested in
  5. return to visit your site again

Quality traffic will bring you a higher percentage of success, in terms of seeing your visitors complete a transaction, or subscribe to the service that you provide. Conversion rate analysis will allow you to determine which traffic sources turn visitors into leads and sales.



Polls
Conversion rate is the statistic that tells you what percentage of your visitors are converted from visitors into customers/ leads. High quality traffic will deliver a higher conversion rate. Conversion rate is another way of talking about your return on investment (ROI) and acquisition cost-per-visitor.

Campaign ROI

For those that don't know Return on Investment or ROI, it is a measurement that tells how effectively a business uses its capital to generate profit; the higher the ROI, the better. In order to determine ROI you must first know your profit:

sales - ad spend - expenses = profit

The formula for ROI is also very easy:

profit/ad spend = roi

ROI campaign tracking with a spreadsheet is the best way to get started if you have the time to dedicate to it. There are also services & software that track your conversion rate and your ROI for you automatically. Using software is the most accurate and best way to track ROI and to determine which campaigns, ad groups and keywords generate the most revenue and have the highest ROI. However, when starting it can be tough, here is a free online pay per click ROI calculator.

Be aware that highest ROI does not always mean biggest profit/return.
Here is a good example. If your making 10% profit on sales of $1,000 is better than 50% profit on sales of $10 even though the ROI of the latter is higher. What this means for you is that you have to know the relative different ROIs of your keywords in their different positions and then select the optimum combination to stay inside your budget constraints.


Pay Per Click internet marketing

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  1. Things you should always take into consideration when trying to market your site are: people that you are trying to reach. Also the methods that you will use in your plan to be successful.

    Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and brand awareness. The 10 best ways to promote your site on the web today are :

    1. Affiliate Marketing
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