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Video marketing concepts

Understanding video marketing concepts is fast becoming a highly accepted source of online learning and traffic generation strategy adopted by savvy online marketers all across the world wide web. A common question often found on forums is "How do I make and put videos on my website to promote my products and services online?" Actually, the answer is pretty straightforward. If you have a decent video/web camera, able to shout "lights, action, camera", you are on your way to making a great video that can act as traffic attraction for your online business.

But in order to produce good video, you need to get the right equipments with proper knowledge of video marketing concepts. If your business isn't incorporating video marketing into its overall strategy, you could be missing out on huge chunk of the prospect pie. There are many proven ways to use video in online marketing with successful results.
  1. Product Demonstrations
  2. Slide Shows
  3. Photo Album
  4. Major Event
    A video that shows the recording of an event such as a product launch, birthday parties, convocations are also popular. Such kind of video can also be used before the event to build curiosity for the main event so that the main event becomes a huge success.


  1. Social Marketing Videos
    Such kind of videos can be created to build awareness amongst the viewers about social responsibilities such as traffic rules, HIV, Hygiene, etc Most of the times such kind of videos are created by government bodies. However companies that are into social marketing can make use of video very effectively to create brand awareness.

Make sure that there are enough lighting so that both you and the featured product can be seen clearly. Do note that too much lighting can lead to over-exposure while insufficient lighting can lead to shadows, so the recommended thing to do is to do a trial video shoot and make sure you look natural in it.

Do not babble or speak too fast, remember to speak clearly so that whoever is watching can understand what you are saying and what your product or service is all about. A good salesperson needs to be able to speak clearly and present their service or product in a style that everyone viewing it can understand and enjoy.

Take note of the KISS (Keep it short sweet and simple) concept. Don't use big words or technical jargon in your video presentation.

Have a little fun while showcasing yourself or your product. Nobody wants to see a sad face. So make sure you smile in front of the camera. The better you come across on camera, the more likely people will want to buy your product or services.


Online video marketing

Marketing Techniques

  1. Internet video advertising
  2. Benefits of video marketing
  3. Video marketing concepts
    Understanding this is fast becoming a highly accepted source of online learning and traffic generation strategy.
  4. Pay Per Click video
    Businesses must focus on these new strategies.
  5. PPV marketing
    1. PPV networks
    2. Benefits of Pay Per View
    3. PPV marketing tips
    4. Cost per action
    5. CPA networks
    6. PPV traffic
  6. Video marketing strategy
    We provide you everything you need to succeed with the information provided in this guide!
  7. Video email marketing
  8. Video search engine optimization
  1. Things you should always take into consideration when trying to market your site are: people that you are trying to reach. Also the methods that you will use in your plan to be successful.

    Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and brand awareness. The 10 best ways to promote your site on the web today are :

    1. Affiliate Marketing
    2. Application Marketing
    3. Web banner
    4. Contextual advertising
    5. Relationship Marketing
    6. Email advertisement
    7. SMS marketing services
    8. Pay Per Click internet marketing
    9. Social Media
    10. Online video marketing
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