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Pay Per Click video

Businesses must focus on new strategies to get on their target audience's radar. AdWords now supports Pay Per Click video ads, that combine the power of sound and motion with the precision of Google to provide users with relevant and engaging advertising experience. YouTube attracts 490 million global users with 48 hours of footage being uploaded per minute! 2 billion videos are watched on YouTube every day. YouTube boasts 2nd most visited destination for searches related to business.

Dynamic Digital Advertising (DDA) is leading the digital revolution in video production services. As a full-service advertising and marketing firm, DDA has the right solutions to promote your business at affordable solutions. DDA's innovative and ground-breaking technology for corporate and medical videos is only the beginning in the long list of services available. DDA offers the most comprehensive selection of services including video production, graphic design, copywriting, and more to bring you high quality Pay Per Click video solutions.

Users see thousands of ads everyday and you need to make a strong impression that entertains and informs viewers of your business, products, or services. Combining the innovative video production services of DDA with Google click-to-pay video ads, you can advertise yourself right on the front page of Google with a unique marketing strategy. Pay Per Click video ads join text, image, and flash ad formats and will be displayed on sites that are part of Google network.



How do they work?

When a Pay Per Click video ad is served to a page, it will be displayed as a static opening image until the user interacts with the ad. Once the user clicks the play button or the opening image, the video will begin playing within the ad space. If the user clicks the display URL at the bottom of the ad, they will automatically be taken to the advertiser's website. The video networks report a clickthrough whenever a user clicks the display URL and visits the advertiser's site, rather than when a user clicks the play button or image. Where and when will they appear?
Video ads will only appear on sites in the Google Network. They'll compete in the same auction against all other types of ads that are eligible to appear on a site, including CPC and CPM priced text and image ads. If a video ad wins the auction, and the ad placement supports video ads, we'll display it on the site. Pay Per Click video ads will run in the following ad formats:
  1. 336 x 280 (Large rectangle)
  2. 300 x 250 (Inline rectangle)
  3. 250 x 250 (Square)

Ads can be uploaded in the following formats: AVI, ASF, Quicktime, Windows Media, or MPEG formats.

How much do they cost?

Pricing will vary depending on the type of ad campaign you choose to create. As with other AdWords ads, you may create a content-targeted campaign with the ads priced on a cost-per-click basis, where a click is counted when a user clicks through to your website. Alternatively, should you use one of our custom targeting options - demographic, category, or site targeting - the ads will be priced on a cost-per-thousand-impression basis. The amount an advertiser bids is the maximum he/she is willing to pay for either a click (CPC) or a thousand impressions (CPM). Unlike other video ad programs, these networks do not charge to serve your ad - you only pay for the impressions/clicks you receive. The AdWords pricing system also ensures that you never overpay: the winning bid is always reduced to one cent more than the next highest competitor's bid.

There are several ways to take advantage of the YouTube advertising and other internet marketing to drive clicks and brand awareness.

  1. Promoted videos - Brand videos and virals can be uploaded to YouTube and listed in a very similar way to search engine adverts encouraging users to click through and watch the video. Videos are triggered by keywords that the video networks work with their clients to set up ensuring that only the most relevant users click through.
  2. Partner watch - YouTube has a huge range of content creators. Adverts can be placed along side specific content providers, this again ensures that relevant viewers will be exposed to your advert. Adverts can be flash, rich media or static.
  3. Individual video or channel campaign - This system allows us to identify specific videos, channels or categories to place adverts on.

    Pay Per Click video targeting can also be carried out in a similar was to Facebook PPC...
    1. Demographics;
    2. Geographical targeting;
    3. Keywords.

Online video marketing

Marketing Techniques

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  2. Benefits of video marketing
  3. Video marketing concepts
    Understanding this is fast becoming a highly accepted source of online learning and traffic generation strategy.
  4. Pay Per Click video
    Businesses must focus on these new strategies.
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    We provide you everything you need to succeed with the information provided in this guide!
  7. Video email marketing
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  1. Things you should always take into consideration when trying to market your site are: people that you are trying to reach. Also the methods that you will use in your plan to be successful.

    Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and brand awareness. The 10 best ways to promote your site on the web today are :

    1. Affiliate Marketing
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    8. Pay Per Click internet marketing
    9. Social Media
    10. Online video marketing
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