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PPV marketing

PPV marketing Or CPV is not really the same as PPC. CPV stand for Cost Per View, so you don't pay when someone click on your ad but when someone see your ad. How do they see it? Pop up, pop under, that's it. I'm sure you've already seen some of those ads when you visited a website. It is a new advertising technique (in fact it's not really new, but was widely unknown since a few month) becoming more and more popular these days.

You bid on keywords and url's, the traffic is cheaper as you can as low as 0.005 per view but less quality as it's annoying for people. And no it's not only with videos, it's just an other stream of traffic, so you can advertise anything you want, from your squeeze page to your CPA offers. The way it works is, the user first downloads a toolbar which may enable them to play online games, search the Internet, perform SEO queries or any one of hundred other things. Basically, by downloading and installing the toolbar they are agreeing to view popup ads in exchange for being able to utilise the toolbars facilities, i.e. play free games.

The cheap cost offered by PPV marketing has made it attractive. There are some other PPV networks for which you can get impressions for as low as $0.01 per click for certain keywords and URLs. While using PPV marketing, you don't have to worry about the dreaded Google slap. You must make sure that your landing pages are in compliance with the network's rules because there is no quality score algorithm that you have to deal with.



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Although there still exist not many good resources about PPV marketing, but the best found is PPV Playbook by David Ford. It is a short ebook consisting of 20 pages that offers information about pros and cons of PPV marketing. The biggest and most active community of PPV marketers around is PPV Playbook Coaching forum. In this forum, you can find PPV video lessons, case studies, follow along campaigns, landing page reviews etc for great discussion. The site has considerable amount of members and is growing very rapidly.

How are PPV marketing ads served and who supplies the ads?

So how are the PPV marketing ads served, where do the ads come from and who supplies the ads? Well, the toolbar provider enables tendering for ad placement based on URL and keyword views, the higher the bid the more likely you are to have your ad show. A very similar technique to Google AdSense.

Example: If you wanted to promote an auto insurance offer you might bid on the URL, cars.com or the keywords, cars, auto, insurance. So every time someone used the toolbar to brows to cars.com or typed the keyword, cars, auto or insurance they would see your ad.

How much money do you need to get started?

So, how much money do you need to get started? Well, PPV marketing is cheap but obviously you still need a little bit of finance to get started. How much? Unfortunately that's a little difficult to answer as each PPV network has a different initial deposit requirement, the most expensive is trafficvance, they now demand a $1,000 USD deposit to get an account with them.

Trafficvance (FutureAds) is a leading Contextual Textlink and Display Advertising Platform that delivers high quality traffic to advertisers through a winning combination of high performing ad units, granular targeting, competitive pricing, and multiple optimization capabilities.

Other PPV marketing networks include, Traffic Vance, Media Traffic, LeadImpact, AdOn Network, DirectCPV and many more. All of which have differing initial deposit requirements and charges. Some, such as Adon Network require a deposit as little as $25 USD.

Advertising is priced on a Cost per View (CPV) basis. Advertisers buy individual keywords, with the price determined by the bids in the system. You are charged each time a keyword match is made and your ad is shown to a consumer. The difference between PPV marketing and traditional search engine advertising (CPC) is that PPV delivers the consumer directly to the advertiser's landing page, and you pay on that individual impression.

The specific keyword price you pay is based on a combination of the ad category, the geography in which you chose to show the ad, and what you are willing to bid. The category minimums generally fall between $0.01 USD and $0.04 USD per impression or view. The keyword-bidding system allows you to choose the price you are willing to pay per Contextual Pop impression.


Online video marketing

Marketing Techniques

  1. Internet video advertising
  2. Benefits of video marketing
  3. Video marketing concepts
    Understanding this is fast becoming a highly accepted source of online learning and traffic generation strategy.
  4. Pay Per Click video
    Businesses must focus on these new strategies.
  5. PPV marketing
    1. PPV networks
    2. Benefits of Pay Per View
    3. PPV marketing tips
    4. Cost per action
    5. CPA networks
    6. PPV traffic
  6. Video marketing strategy
    We provide you everything you need to succeed with the information provided in this guide!
  7. Video email marketing
  8. Video search engine optimization
  1. Things you should always take into consideration when trying to market your site are: people that you are trying to reach. Also the methods that you will use in your plan to be successful.

    Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and brand awareness. The 10 best ways to promote your site on the web today are :

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    8. Pay Per Click internet marketing
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