Although there still exist not many good resources about PPV marketing, but the best found is PPV Playbook by David Ford. It is a short ebook consisting of 20 pages that offers information about pros and cons of PPV marketing. The biggest and most active community of PPV marketers around is PPV Playbook Coaching forum. In this forum, you can find PPV video lessons, case studies, follow along campaigns, landing page reviews etc for great discussion. The site has considerable amount of members and is growing very rapidly.
How are PPV marketing ads served and who supplies the ads?
So how are the PPV marketing ads served, where do the ads come from and who supplies the ads? Well, the toolbar provider enables tendering for ad placement based on URL and keyword views, the higher the bid the more likely you are to have your ad show. A very similar technique to Google AdSense.
Example: If you wanted to promote an auto insurance offer you might bid on the URL, cars.com or the keywords, cars, auto, insurance. So every time someone used the toolbar to brows to cars.com or typed the keyword, cars, auto or insurance they would see your ad.