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PPV marketing tips

You can have really good success if you're doing PPV ads & trying to cash in profits, even as a newbie, if you follow every PPV marketing tips that's taught within the course. If you're looking for home business tips that'll help you make money online as well as solving your marketing problems, you should really find out how to utilize PPV marketing when starting a home business. This type of traffic method is extremely cheap when compared against traditional PPC marketing.

What makes a good PPV landing page?

As far as PPV landing pages go, you need to forget everything you know about normal landing page techniques used for PPC. PPV landing pages are not like normal squeeze pages, you don't need to think about SEO for example.

PPV advertising is interruption advertising.

  1. Grab users attention.
  2. Not too much text. Keep your landing page very simple with only one option - because you only have a few seconds to grab the visitor's attention.
  3. Use short bullet points.
  4. Make the landing page look like the offer page.
  5. Definitive call to action.

With PPV the potential customer is not actively searching for the products you are promoting as they would for example if they were doing a keyword search on Google. With PPV advertising you are actively interrupting the customers normal flow of surfing so you need something that really grabs their attention in a really short space of time.

PPV landing page and backend servers

One thing often overlooked in PPV Marketing is the backend server. A shared server account with dozens of other websites is not going to cut it. You need to have a server that can handle the traffic you are going to throw at it. For those just entering the PPV market, start with a shared account to keep the costs low but ultimately you will need a dedicated server. Luckily hosting providers such as Just Host can satisfy both needs. You can start with a shared account and switch to a dedicated server when your traffic rises. Just remember, each lost conversion would probably have paid for a months hosting fees.

Start with a shared server account with JustHost then switch to a dedicated server when traffic rises.

Try implementing a flashing border into your landing pages. It helps grab attention to your landing page when you've got very little time to get attention. Flashing graphics or video can have the same effect. The addition of sound is always a plus, too. If you're a caveman and have no idea how to get a light MP3 file to play on your popup landing page, just do it the simple way. Grab a Youtube clip and embed it into the bottom of your landing page. I usually put it low enough to where the user would have to scroll to pause it. You can resize it to about 35 pixels in height and it will only the the timeline and play/pause button. Add the autoplay tag to the link and you'll be good to go.

Here're some funny little PPV marketing tips - You can lose your traffic to other advertisers. How? In TrafficVance you can have the option of using popups or contextual text links. They'll show if keywords on your landing page match those another advertiser is targeting. A simple fix is to turn all your text into links and use CSS to style it to look like normal text. Another benefit to that is that, more to click means more clicks. Put something like Clicktale or another heat map script on your LP and you'll see all the goofy things people try to click.

Stop trying to go too broad with your targeting and landing pages. Identify a small group of potential buyers and test your landing page sales copy. When you can nail down keywords and terms that boost your CVR, you should be cloning a that tactic to another market slice (Say for instance targeting PS3 users on one landing page, Xbox gamers with another rather than trying to go at it all in one fell swoop).

You can also add Geo-IP insertion scripts that drop the user's city or state into the landing page text, pull the keyword or URL you were targeting and place it on your LP, or add countdown timers and overlays to collect emails if they wait too long on the page. These are just some simple tricks with tutorials all over the web on how to do them. PPV landing pages don't have to be insane or over the top difficult to build. Keep it simple, keep it relevant and remember to split test.

Need PPV marketing tips with campaigns?

If you need PPV marketing tips with your campaigns, I highly recommend you check out one of the many PPV Coaching Forums. The coaching forums are where you get access to an unbelievable amount of content which includes, articles, tips, videos, tools and a whole lot more. There are many step-by-step guides on how to set up specific campaigns. If you're looking to get into PPV, joining a PPV forum is a MUST.

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