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Video search engine optimization

To say that online video is a phenomenon could only be called an understatement. Viral video Internet marketing ads have proven to be more effective than static online ads (DoubleClick, 2007) and more effective than offline TV ads (ReelSEO, 2007). With more than 155 million video viewers, video Internet marketing has potential to reach a great audience, and marketing executives are well aware. A new report from Feed Company revealed that 70% of ad agency and media buying executives plan to increase their budgets for viral video marketing in 2009. "The State of the Internet Marketing Industry 2008 report says that businesses, on average, plan to increase their video marketing spending by 55%. In all, $962 million will be spent on video marketing this year, even though this only comprises 2.36% of total online advertising." In a nutshell: to remain competitive, businesses must add video Internet marketing to their agenda.

Yet when it comes to using video search engine optimization to help bolster a website's search engine rankings and drive more traffic to it, there is shockingly little definitive direction on how to do this effectively, despite the fact that according to a recent Forrester Research study, videos are 53 times more likely to generate a first-page ranking than traditional SEO techniques. Now, for a new marketing campaign, having a great video can open up a while new can of worms, requiring marketing experts to then reach out to a variety of sites, optimizing keywords and studying efficiency. While this can take up a lot of time for the average business exec, it is part of the focus for a video Internet marketing / SEO expert. For established businesses focusing on long-term growth and increased "buzz effect," video search engine optimization is an important part of that strategy.



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Video search engine optimization is the hottest way to promote your online business right now. Many companies spend a lot of money on advertising and SEO for their websites. But you do not have to spend a lot of money to advertise your online business. You first have to understand how video sites work to use them to market your business. YouTube is the largest video sharing site and the fifth largest website in the world. YouTube has over a billion views a day which gives you huge exposure. And best of all it is free to everyone. You will not find free advertising like this anywhere else.

Next thing to understand is that YouTube is actually owned by Google. So Google is going to pick up and rank these videos very highly and quickly. If your video is getting a lot of attention on YouTube, other video sites like Dailymotion, Yahoo, or Metacafe will want that attention too. So your video will get that much more attention. Now that you have a understanding of how video sharing sites work, here are some easy and inexpensive tips for promoting your business and helping your SEO with video search engine optimization.

Video optimization

  1. Optimize not only for video search engines, but also for content search engines. A good approach would be to use meta tags for the content (text) of the page where your video is placed.
  2. Give relevant names to your videos. It's highly improbable that your video will show up in the SERPs if it is called "12032002.mov" rather than "XYZ- antivirus-demo.mov".
  3. Use keywords in the video titles and their descriptions. Video search engines will find it much easier to index your video files and link it to your web pages.
  4. Use anchor text if you link to the video from other pages of your Web site.
  5. Make sure the video files you submit have the proper extension.
  6. Make it short. Say in 2 minutes what would take a normal person 10 minutes to read on paper (or on a Web page).
  7. SEO professionals recommend creating separate video site maps, which can be submitted to video and content search engines alike for video optimization. Both kinds of SEs will index these site maps.
  8. Remember to include RSS feeds. Metadata can be inserted here.
  9. Research, measure, test, report and optimize.

Online video marketing

Marketing Techniques

  1. Internet video advertising
  2. Benefits of video marketing
  3. Video marketing concepts
    Understanding this is fast becoming a highly accepted source of online learning and traffic generation strategy.
  4. Pay Per Click video
    Businesses must focus on these new strategies.
  5. PPV marketing
    1. PPV networks
    2. Benefits of Pay Per View
    3. PPV marketing tips
    4. Cost per action
    5. CPA networks
    6. PPV traffic
  6. Video marketing strategy
    We provide you everything you need to succeed with the information provided in this guide!
  7. Video email marketing
  8. Video search engine optimization
  1. Things you should always take into consideration when trying to market your site are: people that you are trying to reach. Also the methods that you will use in your plan to be successful.

    Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and brand awareness. The 10 best ways to promote your site on the web today are :

    1. Affiliate Marketing
    2. Application Marketing
    3. Web banner
    4. Contextual advertising
    5. Relationship Marketing
    6. Email advertisement
    7. SMS marketing services
    8. Pay Per Click internet marketing
    9. Social Media
    10. Online video marketing
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