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Video marketing strategy

Out with the old, and in with the new. Pure Money Making provides you with everything you need to succeed with the information provided in this guide to video marketing strategy! With everything small business owners have on their plate, it's probably difficult to imagine finding time to produce and post videos on your site. But every brand wants to tell a story that will capture their audience. Now more than ever, video marketing and digital ad spending are on the rise and create the opportunities to tell more than a picture's worth.

According to one recent study, 55.8% of B2B marketers plan to increase their video budget in 2013 and eMarketer estimates that US video digital ad spend will double within the next four years. In this digital age, businesses that creatively adapt are the ones that can compete. Give life to your video marketing strategy! Video delivers relevant content to the consumer that displays brand personality, procedures and the people behind it.
  1. Plan your video blogging as a real show.
    Think of it as a performance as much as instructional, where people can benefit even more from following it regularly and staying tuned.
  2. Create a narrative.
    Think of each episode's beginning, middle, and end. If you have to think - out in your head, allow yourself at least few minutes before you start shooting - to put you in better position to tell a compelling story to grab people.


Polls
  1. Viral to Niche
    Start with an obvious marketing question. Who do you want to view your video? This should guide your writing, production, postproduction and distribution choices. Want a wide audience to launch a new product? Try viral humor like the Blendtec campaign. If you're targeting a particular niche - let's say, for example, building managers - describe a scenario they'll identify with. A plumbing nightmare or a tenant who never pays on time. Grab their attention and let them know you know what their world is about.
  2. Be passionate and personal.
    You can get really academic and throw lots of research at them or proselytized. You can do that, but always talking about personal experiences is what people are really interested in. People should really get to know you, and with good cause. You should try to be as unfiltered as possible. I realize that's not appropriate for everyone; but if you can put this sort of this warm, friendly voice everytime, everyone will surelycome to hear you everyday.
  1. Respond to people:
    This is really important in the beginning when you've gotten a blog. People don't want to feel like their comments just got thrown into the void. People just want to be heard. Every people want to feel like they're being appreciated and taken in. So I think that's one of the things that can work really well for you if you respond to people's blogs. They would say, "he wrote about me!" And then they would market for you.
  2. Ask for input.
    Ask people for their own feedback, rather than telling them what they should think necessarily. I think people really don't like to be spoken at. It's so boring to only be lectured at; but if you're lecturing and asking people to respond in kind, they get excited. Again, you can try putting polls on other people's websites, saying what they loved and referring their network to you. Their own network will be drawn in. So every time you put something out there, everyone will be marketing for you, even though you won't be trying to market myself. Sometimes it is painful, but it creates ownership. They will feel like they own your site just as much as you do.
  3. Be light even when you're being serious.
    People love funny. Even if you speak on a serious issue, people will respond to humor like crazy. You can even see that you can just put a heartwarming story, but people won't be as interested. But if you would have added humor to it, the response could have been amazing.
  4. Leave your audience wanting more.
    Never, ever tell them the full story. You create mystery and you create suspense, but you're real [with that suspense]... Give people a taste and they're going to want to keep coming back for more.

Online video marketing

Marketing Techniques

  1. Internet video advertising
  2. Benefits of video marketing
  3. Video marketing concepts
    Understanding this is fast becoming a highly accepted source of online learning and traffic generation strategy.
  4. Pay Per Click video
    Businesses must focus on these new strategies.
  5. PPV marketing
    1. PPV networks
    2. Benefits of Pay Per View
    3. PPV marketing tips
    4. Cost per action
    5. CPA networks
    6. PPV traffic
  6. Video marketing strategy
    We provide you everything you need to succeed with the information provided in this guide!
  7. Video email marketing
  8. Video search engine optimization
  1. Things you should always take into consideration when trying to market your site are: people that you are trying to reach. Also the methods that you will use in your plan to be successful.

    Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and brand awareness. The 10 best ways to promote your site on the web today are :

    1. Affiliate Marketing
    2. Application Marketing
    3. Web banner
    4. Contextual advertising
    5. Relationship Marketing
    6. Email advertisement
    7. SMS marketing services
    8. Pay Per Click internet marketing
    9. Social Media
    10. Online video marketing
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