What you need to know about E-mail Marketing Metrics


There are many important and useful marketing metrics that you can use in your emails to improve the performance of your business. Majority of the people working with these email marketing metrics usually don’t know more than click through rates, open rates and unsubscribe rates. Specially when people use social media marketing strategies for getting in touch with new people. If you get twitter followers buy options then must collect many email addresses. It will help you gain more communication through email with twitter followers. One of the things that you might want to keep in mind is that many service providers and companies have their own specific ways to calculate these metrics, so you might want to use the ones according to the marketing company you are working for. Following are the most important marketing metrics for emails that you should pay attention and track when conducting analysis on your email campaign.

Important Marketing Metrics

Bounce rate

“Bounce” is something that happens to emails when either they don’t reach the recipient or get returned to the sender. This is mainly caused when the email address of the recipient is wrong.

Bounce rate is calculated as: Bounce = (no of bounces / no of emails sent) *100 %

This metric can be used to calculate and analyze any issues, bad sending reputation or technical anomaly. It is impossible to reach 0% bounce rate but it should be kept as low as possible.

Open rate

The total number of times your emails have been opened by the subscribers is knows as open rate. Bounced and unsuccessfully sent emails are excluded while calculating its percentage.

Open rate is calculated as: Open rate of emails = (no of opened emails / no of emails sent) *100 %

Some might say that open rate is important than other metrics as it can tell you how many people looked at the emails of your campaign and how many of your subscribers are actually interested. Open rate draws attention to the total reach of your emails and can be an easy way to compare your campaign with others.

Unsubscribing rate

This metric tells you how many of the people you sent your emails to clicked the unsubscribe option present in the footer. This basically removes the user from the list of people you send your emails to.

Unsubscribe rate can be calculated as: Unsubscribing rate = (no of unsubscribes / no of emails send) *100 %

This can help you better understand the performance of your email campaign. You can also use this to get important feedback from your subscribers to improve your campaign even more.

Conversion rate

This metric shows how many people actually acted or got interested into your email marketing campaign.

This rate is calculated as: Rate of conversion (no of actions / no of emails sent) *100 %

These rates can tell you how many times people registered, orders or went to your company’s web page. It may differ a lot from company to company but it is very important.

Sign-up rate

This metric tells you exactly how many people who visited your website joined the email campaign list.

It is calculated as: Sign-up rate (no of sign-ups / no of visitors) *100 %

This rate can show how much attraction your webpage is getting to your email marketing campaign.

For More References:

2016 Email Marketing Metrics Benchmark Study